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Noushin Ziafati

Noushin has been the associate editor of Advisor.ca since 2024. Previously, she worked at outlets including the CBC, Canadian Press, CTV News, Telegraph-Journal and Chronicle Herald. Reach her at noushin@newcom.ca.

Your client’s considering tapping into their home equity. Here’s what you need to know Your client’s considering tapping into their home equity. Here’s what you need to know

Planning and Advice

Your client’s considering tapping into their home equity. Here’s what you need to know

These decisions shouldn’t be made at the 11th hour, advisor says

By Noushin Ziafati |May 18, 2026

7 min read

How wealth management firms, advisors can make the most of AI  How wealth management firms, advisors can make the most of AI 

Technology

How wealth management firms, advisors can make the most of AI 

AI vendor's COO shares tips for selecting best AI use cases, vendors and more

By Noushin Ziafati |May 18, 2026

6 min read

With a demographic shift underway, advisors need to adapt and earn younger investors’ trust With a demographic shift underway, advisors need to adapt and earn younger investors’ trust

Planning and Advice

With a demographic shift underway, advisors need to adapt and earn younger investors’ trust

Gen Z, Millennials want hyper-personalized contact, someone who understands their values and how they consume info

By Noushin Ziafati |May 14, 2026

4 min read

Product roundup: Sun Life introduces target-date funds with private markets exposure Product roundup: Sun Life introduces target-date funds with private markets exposure

Products

Product roundup: Sun Life introduces target-date funds with private markets exposure

Plus, more CDRs from CIBC and J.P. Asset Management launches two new ETFs

By Noushin Ziafati |May 11, 2026

4 min read

Canadian ETF inflows slowed in April — but they still topped $13B   Canadian ETF inflows slowed in April — but they still topped $13B  

Products

Canadian ETF inflows slowed in April — but they still topped $13B  

A total of 30 funds from nine providers also launched in the month

By Noushin Ziafati |May 7, 2026

3 min read

Product roundup: Global X launches space tech ETF  Product roundup: Global X launches space tech ETF 

Products

Product roundup: Global X launches space tech ETF 

Plus, new funds from Manulife, Canada Life, CIBC GAM and BMOAM

By Noushin Ziafati |May 1, 2026

5 min read

Wealthsimple announces futures contract launches, benefits for active traders  Wealthsimple announces futures contract launches, benefits for active traders 

Products

Wealthsimple announces futures contract launches, benefits for active traders 

The firm’s also expanded its options platform

By Noushin Ziafati |May 1, 2026

2 min read

How financially prepared are new, expecting Canadian parents? How financially prepared are new, expecting Canadian parents?

Industry

How financially prepared are new, expecting Canadian parents?

Survey shows a divide between those who have started saving for expenses and those who haven't

By Noushin Ziafati |April 28, 2026

2 min read

Canadians’ knowledge of responsible investing declined over the past year: survey Canadians’ knowledge of responsible investing declined over the past year: survey

Industry

Canadians’ knowledge of responsible investing declined over the past year: survey

RIA poll also found that most advisors still aren’t discussing RI with clients

By Noushin Ziafati |April 28, 2026

5 min read

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