Jeff Cait

Jeff Cait, MBA (Finance), CFP, TEP is an independent life insurance consultant and founder of the Trusted Advisors Network. He has more than 40 years in the industry.

Life

Demutualization, AI and the independent advisor

The era of the charismatic generalist whose personality wins the business is over

By Jeff Cait |May 11, 2026

7 min read

Life

The renewal I almost didn’t make

Professional designations are an important trust signal — they should be more than that

By Jeff Cait |May 6, 2026

3 min read

Life

Fearless advisors will thrive in an AI world

Those who stick with traditional sales techniques will not — your clients already know more than you think

By Jeff Cait |April 28, 2026

7 min read

Life

The math of life insurance pt. 3

Life insurance is an asset class that requires a diversified portfolio approach like any other — here's what that means for the advisor role

By Jeff Cait |April 22, 2026

11 min read

Life

The illustration standard we promised in 1996

The CLHIA got the principles right nearly 30 years ago. The main thing got lost — the diversified portfolio approach is how we get it back

By Jeff Cait |April 14, 2026

7 min read

Life

The in-force servicing gap is a design problem

Here is what it costs consumers — and what a practice standard could look like

By Jeff Cait |April 7, 2026

7 min read

Insurance

The math of life insurance pt. 2

Thinking about life insurance as a portfolio of products, and three client service best practices

By Jeff Cait |March 24, 2026

7 min read

Life

The math of life insurance pt. 1

Lapse-supported pricing is the hidden variable in every Canadian life insurance product — most clients have never heard of it

By Jeff Cait |March 23, 2026

6 min read

Life

You need a better Reason Why letter

Life insurance consumers deserve to know what they bought — and how it compares with other options

By Jeff Cait |March 11, 2026

7 min read

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