Social media

Find new clients online

Any doubts about the power of Internet marketing have been eliminated with the popular uprisings in the Middle East and North Africa — dubbed the social media revolution due to its role in organizing the protests. However, before financial advisors leap into social media marketing campaigns, it is important to start with the basics. As […]

By Brian O’Hara |August 2, 2011

6 min read

Planning and Advice

Measuring your social media influence

As an advisor and consultant, I'm in the business of influencing people. I try to influence the decisions my clients make and I try to influence prospective clients to work with me. I also use my influence in professional settings to articulate compelling strategies and win recommendations - and referrals - from other professionals.

By Jay Palter |June 10, 2011

4 min read

Industry

Avoiding a social media lawsuit

Having a bad day at work? That FaceBook rant or Twitter post that allowed you to blow off some steam could land you in hot water or worse, you could wind up in court. Statements posted online that negatively impact the reputation or image of another person, business or product, may be considered defamation. The author of such a posting could face legal action especially if they used assets at work – a laptop computer, a desktop computer or a cell phone – to do so.

By John Powell |April 26, 2011

3 min read

Planning and Advice

Blogs, online media sway investor decisions

While regulators and compliance departments are slowing easing off restrictions for advisors’ use of social media, the public is already basing financial decisions on what they read online. A survey conducted for Investors Group found that 42% of Canadians who save and invest are using social and online media to guide their decisions. The preferred […]

By Steven Lamb |February 28, 2011

2 min read

Best Practices: Of books and social media

When there is motivation to do so. I think that if you have any interest in writing or getting better as a writer then you should challenge yourself. I had a boss at one point in my working career who used red pen a lot - and I mean a lot - so my desire to write a book started with that and a whole lot of ideas I had in my head.

5 min read

IIROC social media rules fail to impress

You gotta be kidding! Those four words broadly sum up the financial industry’s response to the new IIROC rules notice about the use of social media. Meeting IIROC’s extended hand with a clenched fist, industry participants wasted no time in dismissing the notice as IIROC trying to look trendy rather than showing any real understanding […]

By Vikram Barhat |February 11, 2011

4 min read

YOU need a social media strategy, not your business

In the late 1990s, legendary management consultant Tom Peters had a prescient idea. No longer would business be dominated by established mega-brands. The future would be dominated, trumpeted Peters, by The Brand Called You.

By Jay Palter |January 26, 2011

2 min read

Seven steps to social media engagement

Social media tools and technology are rapidly emerging as essential places for trusted advisors and practice professionals to build their reputation and expand their business networks. With the dizzying array of tools and sites out there, it can be difficult to know where to start or what to do after you start. With this in […]

By Jay Palter |November 2, 2010

3 min read