Social media

An advisor’s guide to online marketing

There’s no question that social media websites have changed the marketing world, but how can an advisor take advantage of the vast reach of the internet?

By Staff |February 7, 2012

2 min read

Industry

Facebook files for $5 billion IPO

The world's most popular social network has filed for an IPO of $5 billion, launching the process for its highly anticipated stock market debut.

February 2, 2012

1 min read

Planning and Advice

Ten tips on building your network

The idea that we are but a few links away from everyone else forms the whole basis of networking. In fact, the professional website LinkedIn is hinged on this very concept.

By Natalie Jamison |February 1, 2012

3 min read

Planning and Advice

How to use social media more effectively

To effectively leverage and maximize social media tools to grow business takes more than just a social media presence.

By Vikram Barhat |January 30, 2012

1 min read

New social media trends for 2012

Those who predicted unstinted growth for social media in 2011 got it spot on. The global appeal and adoption of social media continue to create a hyperconnected world where, LinkedIn tells me, 240 connections can link you to over four million people. The ‘six degrees of separation’ theory, thanks to social networking sites, is all […]

By Vikram Barhat |December 30, 2011

1 min read

IIROC guidelines meet Web 2.0

Canadian brokers have received an early gift this year: clarity in the regulations covering their use of social media. IIROC has issues a modernized set of guidelines for registrants’ communications and advertising.

By Staff |December 8, 2011

2 min read

Unleashing the power of LinkedIn

LinkedIn is not just a business social network. It's a great way to create your own brand. When it comes to building credibility and increasing visibility of your value proposition, few tools are as effective as LinkedIn Recommendations, a reputation engine that financial advisors can use to boost their profile, attract clients and differentiate themselves from peers.

By Vikram Barhat |November 10, 2011

4 min read