Millennials

With a demographic shift underway, advisors need to adapt and earn younger investors’ trust With a demographic shift underway, advisors need to adapt and earn younger investors’ trust

Planning and Advice

With a demographic shift underway, advisors need to adapt and earn younger investors’ trust

Gen Z, Millennials want hyper-personalized contact, someone who understands their values and how they consume info

By Noushin Ziafati |May 14, 2026

4 min read

More millennials lived with parents as adults than boomers at same age More millennials lived with parents as adults than boomers at same age

Economic Indicators

More millennials lived with parents as adults than boomers at same age

The proportion of millennials living with their parents was highest in Toronto, Vancouver: Statistics Canada

By The Canadian Press |May 6, 2026

3 min read

Financial planners take on finfluencers — Bessner-style Financial planners take on finfluencers — Bessner-style

Industry

Financial planners take on finfluencers — Bessner-style

At FP Canada conference, Ellen Bessner offered tips on serving younger clients

By Michelle Schriver |November 21, 2025

3 min read

Two-fifths of Canadians with TFSAs are sitting on cash: survey Two-fifths of Canadians with TFSAs are sitting on cash: survey

Market Insights

Two-fifths of Canadians with TFSAs are sitting on cash: survey

40% of Gen Z said they didn't feel confident about when to use a TFSA or RRSP

By Jonathan Got |November 12, 2025

1 min read