Finfluencers

With a demographic shift underway, advisors need to adapt and earn younger investors’ trust

Gen Z, Millennials want hyper-personalized contact, someone who understands their values and how they consume info

By Noushin Ziafati |May 14, 2026

4 min read

OSC investor advisory panel reports amidst ‘rapid pace of change’

Recommendations address disclosure, investor tools and finfluencer regulation

By Staff |May 12, 2026

1 min read

Advisors’ online presence can crowd out bad finfluencer content: SIMA

Report also calls for stronger enforcement to rein in unruly finfluencers

By Jonathan Got |May 5, 2026

3 min read

Global regulators grow irritated by finfluencers

FCA leads week of action against illegal finfluencing activity

By James Langton |April 24, 2026

2 min read