Marketing

How to entice Gen Y prospects Fallback Image Decorative pattern

Industry

How to entice Gen Y prospects

Gen Y prospects want advisors to help them build wealth. Learn how to market to them.

October 5, 2012

2 min read

Arlene Dickinson talks brand value Fallback Image Decorative pattern

Planning and Advice

Arlene Dickinson talks brand value

Arlene Dickinson, a familiar figure on CBC’s Dragons’ Den and a veteran marketing consultant, says many business owners have never taken the time “to ensure that what’s in their head—the brand promise and the company’s DNA—is well articulated.”

By John Lorinc |October 3, 2012

11 min read

Don’t gloss over exempt market risks Fallback Image Decorative pattern

Industry

Don’t gloss over exempt market risks

If you’re selling in the exempt market, you’re offering a service as well as a product. Focus on client needs, as well as product suitability.

By Stephanie A. McManus, LL. B. |September 13, 2012

3 min read

Small businesses struggling Fallback Image Decorative pattern

Industry

Small businesses struggling

Small businesses are facing challenges when it comes to growth and attracting new clients. “As the digital and social media world continues to evolve, it can be overwhelming to traditional business owners,” says Athena Varmazis, vice president and general manager, small business services, American Express Canada. Read: Help small businesses through big issues Despite retaining […]

By Staff |September 10, 2012

1 min read