Planning and Advice

The wealth advisor value proposition

“Because it’s YOUR money and it’s YOUR life.” “Sound advice to help you build your future.” “Smoothing your way through life’s road bumps.” “Your plan and our advice — building your future together.” “Helping create legacies for people who care.” Whatever you say, your tagline should remind your clients that you are not like other […]

By Barry LaValley |July 6, 2009

3 min read

How to increase revenue in this climate

We all saw our income drop with the markets and have probably been stunned by how quickly everything turned around. At my branch, our income is directly tied to the value of the assets we manage. With the goal of increasing revenue, here are some of the ways we improved our bottom line. 1. We […]

By Robert Abboud |June 19, 2009

5 min read

Case study: Showing your appreciation to clients

Quick — what activity comes to mind when you think of client appreciation events? Golf is by far the winner — and why not? ‘Tis the season for hitting the links. But advisor Greg Thompson wanted a unique event for his clients, something that maximized fun and socializing with others — two characteristics he feels […]

By Geoff Kirbyson |June 10, 2009

4 min read

The new wealth advisor — building a differentiation strategy

Protecting and enjoying your lifestyle Helping your family Planning for the future Enjoying financial comfort Creating a legacy If it is in your life, it is in your plan. John and Jane may do the same thing, but their marketing message is considerably different. John, the investment advisor, focuses on products and talks about “financial […]

By Barry LaValley |June 3, 2009

3 min read