In the late aughts, Chantal McNeily, now an investment and wealth advisor at RBC Dominion Securities in Barrie, Ont., had a life-changing moment while taking a course in service, marketing and management at Harvard University.
She read a Harvard Business Review global study that showed that women were the most underserved market, across industries, “on the planet.” The study was based on interviews with 12,000 women, and of all those sectors, they were most dissatisfied with the financial services industry.
“I was a woman working in a financial institution at the time, on a sales floor of over 350 people, and only seven of us were women,” she said. “It just ignited something in me.”
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