The new episode of Canadian Advisor.cast features an interview with Stephanie Wolfe, executive vice-president, head of marketing at Global X Investments Canada Inc. We talked about the growing popularity of financial influencers, a marketing resource the company has relied on for years.

Global X commissioned a study of 306 Canadians, each with a minimum $10,000 in investible assets, conducted last summer by Research + Knowledge = Insights. It was designed to understand what investors think about finfluencers and how closely they follow them.

“We have noticed, over the last decade, obviously a shift in how Canadians are consuming [financial] content,” Wolfe said. “Social media is there for everybody, and it’s become a mainstream part of our everyday lives.”

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