This weekend marks the close of my first year as editorial director of Advisor.ca and Investment Executive. Appropriately so, given how thankful I am to work with the editorial team behind these two extraordinary platforms.
I left financial journalism is 2004, after being recruited by Sun Life to lead the marketing launch of its Total Benefits brand. For me it was an opportunity to learn about the business from a new perspective. I was a bit of a square peg among the talented marketers I worked with there and at RBC Insurance over the 17 years that followed.
Still a journalist at heart, I figured my best bet was to try to bring the voice of the customer to whichever table I was invited to. Both organizations welcomed that, which I’m also thankful for.
I promised myself that when the right opportunity presented itself, I would return to what I’ve wanted to do since I was 16 — journalism that people care about.
Kevin Press is editorial director for Advisor.ca and its sister publication, Investment Executive. Reach him at kevin@newcom.ca
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