Plus, spotting client knowledge gaps and avoiding probate  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Saturday, June 28, 2025

 
 

Why clients change their mind

That piece I wrote this week on new financial advisor and client research from Edward Jones and Cerulli Associates had an interesting data point buried in the cross-tabs.

Asked what financial fulfillment means to them, 36% of Millennials and 44% of Gen X Canadians told researchers that early retirement is a priority. Among Boomers, just 24% said the same.

These studies often present data cuts by generation, mostly because people like me think it’s important to understand how young adults think about money in comparison to older adults. There’s validity to that of course — financial advisors who talk with 30-year-old clients the same way they do 60-year-old clients aren’t likely to keep both for long.

But as we know, how clients think about money is as much a product of life stage as it is which generation they fall into. My guess is that the 24% figure is more a reflection of those respondents’ proximity to retirement than it is some quirk of Boomer philosophy.

Continue reading.

Kevin Press
EDITORIAL DIRECTOR
Kevin Press is editorial director for Advisor.ca and its sister publication, Investment Executive. Reach him at kevin@newcom.ca

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The Magic Number
18%
That's how much finance and insurance job vacancies fell in April from the month before
 

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