Life insurance and critical illness present an opportunity to have meaningful discussions with clients. Using a hypothetical client scenario, columnist Pierre Ghorbanian illustrates how insurance advisors can move conversations beyond basic product comparisons to offer valuable planning advice.

Reporter Jonathan Got spoke to industry sources, including insurance executives, about how clients with cancer can qualify for a standard rating on life policies. The story includes tips for insurance advisors when having associated discussions with clients.

Canada Life recently signed a distribution agreement with Primerica Canada that provides Primerica advisors access to a core group of the insurer’s seg funds. Training and onboarding of Primerica advisors will be phased in, beginning in 2025. The deal will have no impact on existing advisors, Canada Life said.

We spoke to Advocis’ new CEO, Kelly Gorman, about her vision for the association and her background, which includes accounting, regulatory and governance experience. Regarding her vision,“I just want to get down to business together with all of our members and build a future that I think we can all be excited about,” Gorman said. She also said she wants Advocis to be an important partner in members’ success.